Turkey
Full Time

We are a VC funded 5+ year old Multi-solution Auto-Machine Learning company with headquarters in San Francisco and R&D&i in Istanbul ITU Teknokent. Our team has over 60 years of machine learning and software engineering experience from leading institutions such as MIT, Caltech, UCLA, Bell Labs, CISCO, Siemens, Istanbul Technical University, Bogazici, METU, Georgia Tech. We are a Gartner Global Cool Vendor in Core AI Technologies. Our explainable, continuous learning and easy-to-use AutoML platform is increasingly shaping the business world. We provide cutting-edge solutions in insurance, finance, retail & FMCG, manufacturing, health care & pharma and telecoms.

We are looking for a Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.


Responsibilities

  • Conduct market research to find answers about consumer requirements, habits and trends
  • Creating and maintaining a repository with quality marketing content that can be used across the organization
  • Supporting the different teams with the provision of up-to-date and consistent marketing collateral
  • Writing use cases
  • Brainstorm and develop ideas for creative marketing campaigns and content
  • Analyze, and optimize campaigns on a daily basis
  • Daily, weekly, and monthly analysis and come up with insights and optimize accordingly
  • Owning the growth & performance of paid social media
  • Monitor and optimise budgets and bidding structures for optimal ROI
  • Plan, execute and control campaigns in assigned performance marketing channels within the Performance & Retention Marketing Organization in the market.
  • Continually improve campaign performance by building and running tests, measuring results, learning and iterating based on test outcomes
  • Track KPIs and produce channel-specific reports
  • Responsible for supporting the managers in preparing for pitches and new business
  • Ownership of company website content, quality and regular updates
  • Content creation across channels as required (including social media and website)
  • Events/conference/exhibition organization support
  • Undertake individual tasks of a marketing plan as assigned

Requirements

  • BSc/BA in marketing, communications or equivalent
  • Proven experience as a marketing specialist or similar role
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • Demonstrable experience in marketing data analytics and tools
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM), and applications (Web analytics, Google Adwords, etc.)
  • Knowledge of HTML, CSS, and web development tools (e.g. Dreamweaver) desired
  • Well-organized and detail-oriented
  • An inquisitive mind
  • Exceptional communication and writing skills
  • Commercial awareness partnered with a creative mind
  • An analytical mindset and creative approach
  • Excellent English

Benefits

  1. Stock options incentive plan
  2. Private health insurance plan
  3. Annual training budget allocated to certifications linked to data science and machine learning
  4. Employee referral bonus scheme
  5. Online jam sessions

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit, and business need.

Submit your application

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